working experience
MARKETING CONSULTING / INTERIM MANAGEMENT
- Lange Uhren GmbH / Richemont Head of Brand Experience, Interimsmanager
- Lange Uhren GmbH / Richemont, Member of the Board and Chief Marketing Officer ad Interim
- PARK AM SEE, Hotel - Sport - Spirit, Alt Rehse, Marketing Director ad Interim
- NOMOS Glashütte/SA Roland Schwertner KG, Berlin Trade Marketing Consulting
- Dorothee Schumacher, Mannheim Marketing Director ad Interim
PORSCHE DESIGN GROUP, Ludwigsburg
Head of Global Retail Marketing & Visual Communication
- Leading, developing and managing the Retail Marketing Team
- Implementation of global standards such as merchandise and event toolboxes, processes and guidelines
- Marketing planning and -consulting for retail, franchise and wholesale partners
- Concept, budget and roll-out of retail campaigns
- Creation and implementation of event-concepts
- Execution and tracking of global marketing campaigns
PEEK & CLOPPENBURG KG, Düsseldorf
Head of Visual Marketing & Design
- Leading, developing and managing the visual marketing & design team
- Development, planning and implementation of visual concepts incl. window campaigns for all department stores in Europe (130)
- Concept, planning and roll-out of visual marketing campaigns (windows, signage, digital media, blow ups)
- Planning, concept and support of department store openings (e. g. flagship store, Vienna)
- Restructuring of the marketing team
Dorothee Schumacher GmbH, Mannheim
Marketing Director
- Leading and managing the marketing team
- Structuring and optimization of marketing strategy and planning
- Planning, budgeting and supervision of events, window-campaigns, print materials, customer magazines, packaging and shop essentials
- Implementation of first popup boutique in Berlin
- Guidelines for global marketing cooperations
HUGO BOSS AG, Metzingen
Global Head of Retail Marketing
- Leading, managing and developing the Retail Marketing Team
- Budgeting, planning and roll-out of overall POS Marketing activities worldwide - digital, print, onsite (retail, franchise and wholesale partners)
- Consulting and marketing support for international markets across all channels
- Planning, budgeting and supervision of international events and retail fashion shows
- Development and roll-out of POS materials (packaging, gifting, print material, shop equipment)
- Alignment of all activities across distribution channels
- Editor in chief of HUGO BOSS Magazine
SAP Deutschland AG & Co KG, Walldorf
Director Event Marketing, SAP Deutschland AG & Co KG
- Planning, budgeting and execution of more than 260 events per year (executive events, trade fairs, congresses, roadshow, incentives and sponsoring)
- Project management of special event campaigns, such as
Employee team event (3.000+ PAX)
New SAP booth design (EMEA)
CEBIT lead - (4.000 sqm booth) - worldwide largest IT fair
Teamlead Marketing, SAP Systems Integration AG
- Planning, budgeting and roll-out of overall marketing campaigns print, digital, onsite (E-comm, CRM, Data Mining, SCM)
- Development, budgeting and roll-out of events
- Content responsibility of customer magazine "look@sapsi"
IQENA GmbH, Friedrichshafen
Head of Public Relations & Marketing
- Development of overall marketing and PR strategy
- Concept and roll-out of new corporate design (digital, print)
- Planning and implementation of direct marketing activities and events
- Textmanagement (articles, press releases)
International stays
- Internship New York, USA
- Language studies, Toulouse, France
- Language studies, Salamanca, Spain
Language skills
- English
- French
- Spanish