Marie-Louise Hildebrand

working experience


MARKETING CONSULTING / INTERIM MANAGEMENT

- Lange Uhren GmbH / Richemont, Member of the Board and Chief Marketing Officer ad Interim - current position

PARK AM SEE, Alt Rehse, Marketing Director ad Interim

NOMOS Glashütte/SA Roland Schwertner KG, Berlin Trade Marketing Consulting

Dorothee Schumacher, Mannheim Marketing Director ad Interim





PORSCHE DESIGN GROUP, Ludwigsburg

Head of Global Retail Marketing & Visual Communication

  • Leading, developing and managing the Retail Marketing Team
  • Implementation of global standards such as merchandise and event toolboxes, processes and guidelines
  • Marketing planning and -consulting for retail, franchise and wholesale partners
  • Concept, budget and roll-out of window campaigns
  • Creation and implementation of event-concepts
  • Execution and tracking of global marketing campaigns


PEEK & CLOPPENBURG KG, Düsseldorf

Head of Visual Marketing & Design

  • Leading, developing and managing the visual marketing and design team
  • Development, planning and implementation of visual concepts incl. window campaigns for all department stores in Europe (130)
  • Concept, planning and roll-out of visual marketing campaigns (windows, signage, digital media, blow ups)
  • Planning, concept and support of department store openings (e. g. flagship store, Vienna)
  • Restructuring of the marketing team

 

Dorothee Schumacher GmbH, Mannheim

 Marketing Director 

  • Leading and managing the marketing team
  • Structuring and optimization of marketing strategy and planning
  • Planning, budgeting and supervision of events, window-campaigns, print materials, customer magazines, packaging and shop essentials
  • Implementation of first popup boutique in Berlin
  • Guidelines for global marketing cooperations


HUGO BOSS AG, Metzingen

Global Head of Retail Marketing

  • Leading, managing and developing the Retail Marketing Team
  • Budgeting, planning and roll-out of overall POS Marketing activities worldwide - digital, print, onsite (retail, franchise and wholesale partners)
  • Consulting and marketing support for international markets across all channels
  • Planning, budgeting and supervision of international events and retail fashion shows
  • Development and roll-out of POS materials (packaging, gifting, print material, shop equipment)
  • Alignment of all activities across distribution channels
  • Editor in chief of HUGO BOSS Magazine


SAP Deutschland AG & Co KG, Walldorf

Director Event Marketing, SAP Deutschland AG & Co KG

  • Planning, budgeting and execution of more than 260 events per year (executive events, trade fairs, congresses, roadshow, incentives and sponsoring)
  • Project management of special event campaigns, such as

     Employee team event (3.000+ PAX)

     New SAP booth design (EMEA)
     CEBIT lead - (4.000 sqm booth) - worldwide largest IT fair


Teamlead Marketing, SAP Systems Integration AG

  • Planning, budgeting and roll-out of overall marketing campaigns print, digital, onsite (E-comm, CRM, Data Mining, SCM)
  • Development, budgeting and roll-out of events
  • Content responsibility of customer magazine "look@sapsi"


IQENA GmbH, Friedrichshafen

Head of Public Relations & Marketing

  • Development of overall marketing and PR strategy
  • Concept and roll-out of new corporate design (digital, print)
  • Planning and implementation of direct marketing activities and events
  • Textmanagement (articles, press releases)


International stays

  • Internship New York, USA                   
  • Language studies, Toulouse, France
  • Language studies, Salamanca, Spain


Language skills

  • English
  • French
  • Spanish