Strategic Marketing Consulting/ Interim Management
- Evaluation and implementation of marketing strategies to support the company's overall objectives
- Development of efficient strategies and business plans for all marketing aspects (branding, product promotions, POS)
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press, OOH, POS) channels
- Development of marketing plans and overseeing its day-to-day implementation
- Determination and tracking of KPIs for marketing department
- Organization of marketing functions and operations - ensuring clear team responsibilities and 360 degree communication
- Design and coordination of promotional campaigns, Brand, Product, PR, POS and other marketing efforts across all channels (print, OOH, digital)
- Experience in building a highly efficient team of marketing professionals
- Creation of solid network of strategic partnerships
- Consultant with both creative and analytical capabilities
- Outstanding communication and interpersonal abilities
- Business languages: German, English, Spanish, French
Trade- and Retail Marketing Consulting
- Implementation of global standards for the POS (visual communication, events, overall guidelines)
- Marketing consulting and planning for retail stores, franchise and wholesale partners
- Continuous market research to improve the overall retail marketing strategy
- Support of sales teams by providing appropriate tools, materials and presentations
- Development and distribution of print materials and customer content, shop essentials and packaging
Coaching and Training
- Marketingtrainings and -coaching
- Change Management