Strategic Marketing / Visual Marketing / Brand Experience / Interim Management
- Evaluation and implementation of marketing strategies to support the company's overall objectives
- Development of business plans for all marketing aspects (branding, promotions, point of sale)
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press, OOH, POS) channels
- Organization of marketing functions and operations - ensuring 360 degree communication
- Design and coordination of promotional campaigns, Brand, Product, PR, POS and other marketing efforts across all channels (print, OOH, digital)
- Consultant with both creative and analytical capabilities
- Communication and interpersonal abilities
- Business languages: German, English, Spanish, French
Trade- and Retail Marketing Consulting
- Implementation of global standards for the Point of Sale (visual communication, events, overall guidelines)
- Marketing consulting and planning for retail stores, franchise and wholesale partners
- Continuous market research to improve the overall retail marketing strategy
- Support of sales teams by providing appropriate tools, materials and presentations
- Development and distribution of print materials and customer content, shop essentials and packaging
Coaching and Training
- Marketingtrainings and -coaching
- Change Management