Strategic Marketing Consulting/ Interim Management

• Evaluation and implementation of marketing strategies to support the company's overall objectives
• Development of efficient strategies and business plans for all marketing aspects (branding, product promotions, POS)
• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press, OOH, POS) channels
• Development of marketing plans and overseeing its day-to-day implementation
• Determination and tracking of KPIs for marketing department
• Organization of marketing functions and operations - ensuring clear team responsibilities and 360 degree communication
• Design and coordination of promotional campaigns, Brand, Product, PR, POS and other marketing efforts across all channels (print, OOH, digital)
• Experience in building a highly efficient team of marketing professionals
• Creation of solid network of strategic partnerships
• Consultant with both creative and analytical capabilities
• Outstanding communication and interpersonal abilities 
• Business languages: German, English, Spanish, French

Trade- and Retail Marketing Consulting

• Implementation of global standards for the POS (visual communication, events, overall guidelines)
• Marketing consulting and planning for retail stores, franchise and wholesale partners
• Continuous market research to improve the overall retail marketing strategy
• Support of sales teams by providing appropriate tools, materials and presentations
• Development and distribution of print materials and customer content, shop essentials and packaging

Coaching and Training

• Marketingtrainings and -coaching
• Change Management